You'd think that following the Belkin Debacle from last week, any suspicion of doctored reviews would have sent companies scrambling to check themselves.Not so the case with Carbonite, a popular online data backup service. These guys are probably too busy promoting themselves. Allegations of review doctoring arose months ago, but apparently nothing was done about it until David Pogue exposed the story Tuesday. So the question begs itself "How can smart people be so dumb?" While the vast majority of PC users might not notice reviews that look a little fishy, it takes only one sharp tack, and a hungry journalist to humble a company's efforts to establish a solid reputation. Stories like these are like rocket fuel for PC user's suspicions, and PC Frustrations.
You'd expect Belkin to have been a rude wake up call wouldn't you?